Technology used in today’s orthopaedic knee supports hasn’t changed in 50 years; still relying on bulky, rigid structures and hinges to provide stability and reduce pain. Problem is, these obtrusive designs cause discomfort by applying unnatural forces to your joints. It is for this reason that athletic clothing is trending towards providing compression and support.
70 million adults in Canada and the United States report joint pain, but unfortunately, the products available to manage that pain just don't cut it. People want support that stays in place, is comfortable, and can be worn with the clothing they wear everyday, giving them the versatility to do whatever activity they want. We are revolutionizing orthopaedic braces by introducing the next generation of athletic wear: one with integrated support.
A novel solution
We offer the most natural feeling and functioning support by recreating the internal structures of your body, your muscles and ligaments. Support is invisible and adjustable, giving you complete control. Whether you’ve had an operation, have instability, or want to prevent an injury, we enable you to provide the level of support you need for whatever activity you’re doing.
"Relieving pain while ensuring that your joints are adequately supported, all while offering the lowest profile: right next to your skin"
Zack Eberwein, BASc
With experience in engineering and product design, Zack has developed world-class motion control products and manufacturing equipment.
Cam Massullo, BSc, FMS
As a Kinesiologist and Athletic Trainer, Cam has experience conducting academic research and training both amateur and professional athletes.
Scott Morgan, OLY
Scott represented Canada at the 2016 Olympic Games. He has also worked with Lululemon and Norco Bicycles in sales and marketing.
Embrace was founded in July, 2016 by a group of individuals living with chronic knee pain. Frustrated by the products available to us, and with the skills to create a better alternative, we set out to build a better brace. But while getting out and talking to people, however, we quickly learned that they don’t want a better brace, they want the experience of living life without ever wearing one, so this is what we’re creating.
We have an amazing team that extends far beyond the office. Everyone we work with shares our vision, makes us stronger, and is along for the ride as we embrace the journey.